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ShopeeFood Menu and Content Guidelines
To ensure that ShopeeFood is able to provide a good quality experience to our Customers, Merchants are required to follow ShopeeFood's Menu And Content Guidelines in the following categories:
a. Outlet Card & Banner
b. Menu Naming & Description
c. Menu Item Images
A. Outlet Card & Banner
Store logos should feature dish or food images to make stores more appealing and help Customers understand what the store offers. Brand logos or text are allowed only if food is also shown. This approach helps attract more Customers and encourages them to explore your menu.
Image Name | Description | Example | |
Rejected | Accepted | ||
Outlet Card | The outlet card is the very first image that your potential Customers will see as they scroll through the ShopeeFood App. Your outlet card can be represented by either your store’s logo and a feature of your most popular menu items. Image Requirements: 1. Max. size: 300 KB 2. Ratio size: (1:1) 3. Pixel dimension: 270 x 270px 4. Image format: JPEG/JPG | · Does not feature any dish/food/drink images · Incorrect image size or low-quality images
· Blurry, overexposed, or unclear images
· Has misleading watermark, text, unnecessary elements, i.e., phone number, social media username, vulgarity, etc.
· Messy, cluttered, or distracting backgrounds
· Irrelevant or misleading elements, such as human faces, groups of people eating, inappropriate content
· Images of the shopfront or storefront
· Display of discounts or promotions only
· Overly close-up or cropped photos that do not show the full dish/food/drink | · Features dish/food images. The logo should primarily showcase the store's dish/food/drink
· Includes a brand logo or brand-related text, but dish/food/drink is also shown
· Correct image size and format
· High-resolution, sharp, and visually clear
· The image represents the dishes/food/drink sold by the store (1- 3 best-selling/most popular SKUs)
· No watermarks or third-party logos
· Background is clean and uncluttered
· Dish/food/ drink images must be visually appealing and well-presented
· May include human elements (e.g., hands holding dishes/food/drink), but the main focus should remain on the dish/food/drink |
Outlet Banner | The outlet banner is the main image that will be showcased on your store’s page and will feature your most popular menu items. Image Requirements: 1. Max. size: 300 KB 2. Ratio Size: (2:1) 3. Pixel dimension: 1200 x 600px 4. The image must be a landscape 5. Image format: JPEG/JPG 6. Must not be the image of the shop/restaurant | ||
B. Menu Naming & Description
Clear and accurate menu names and descriptions help the Customers understand what they are ordering and set the right expectations. Well-written names and descriptions also make the menu easier to browse and discover.
(a) Menu Naming:
Criteria | Example | |
Rejected | Accepted | |
1. Menu item names must be clear (i.e., without abbreviations). | - CHK BBQ - PRK BBQ - CKN FILLET | - Chicken Barbecue - Pork Barbecue - Chicken Fillet |
2. Use capital letters only for the first letter of each word. | Fruit Peach milk CUBE | Fruit Peach Milk Cube |
3. The menu item name’s length must not be more than 50 characters. | Adobo Rice Meal (with Curry Sauce, Fried Beancurd, Fish Balls) | Adobo Rice Meal |
4. For menu items sold at varying weights, specify the weight and estimated price for that weight. | Hazelnut per pack | Hazelnut per 200 grams |
5. Menu item names can include emojis, emoticons, or symbols only when accompanied by an actual dish name. | 🍕🍍🍗 (emoji only, no dish name) | Honey Lemon 🍯🍋 |
6. Menu item names must be spelled correctly. | Chocote Smothies Drinks | Chocolate Smoothies Drinks |
7. Spam or excessive keywords or explicit or vulgar language are not allowed. | Meat for weeks not for weak boom woohoo&^% | Trio Meat Platter |
8. Menu item names and descriptions must be in English or Tagalog. | Adobong Baboy | Adobong Baboy/Pork Adobo |
9. List each dish separately. Never combine two different items into one listing, even if they're priced the same. | Menu Name: Chicken Adobo/Pork Adobo (2pcs) | Item 1: Chicken Adobo Item 2: Pork Adobo (2 Pcs) |
10. Package menu items must contain a description of the items included in the package. | Menu Name: Package 1 Description: - | Menu Name: Project X Description: 1 Beef Burger, 1 Regular Fries, and 1 Regular Soft Drink |
12. Menus, menu item names and their descriptions must not contain irrelevant information, such as phone numbers, restaurant operating hours, stock availability, social media links (e.g., Facebook, Instagram, , X, WhatsApp, etc.), or links to your official website. | Vanilla Milkshake (Check out our Instagram page@BestBurgers&Shakes for more information) | Vanilla Milkshake (Check out our Instagram page@BestBurgers&Shakes for more information) |
(b) Menu Description:
Criteria | Example |
1. Keep menu descriptions not more than 150 characters for the best display experience. | Item Name: BTS Bundle Description: 1 Beef Burger, 1 Regular Fries, and 1 Regular Soft Drink Item Name: GT Special Description: Includes Ginataang Tilapia, Steamed Rice, and Soft Drink
Item Name: Chicken Set Meal Description: Includes Chicken Adobo, Steamed Rice, and Soft Drink |
2. Menu description can be structured as follows:
· Description of ingredients of the item/dish · Description of the contents of a package |
(c) Menu Item Images
Use a real, high-quality photo of the actual dish, not a stock photo or an image of a different item. Your photo should clearly and accurately show what the Customer will receive, including the portion size and what's included. High-quality photos make the dishes look tasty and help customers see exactly what they’re ordering. Images of menu items must both be clearly representative of the menu item and be visually appealing.
Image Requirements:
- Upload one (1) image per one (1) menu item
- Max. size: 300 KB per image
- Ratio size (1:1) with 720 x 720 pixels dimension
- Image format: JPEG/JPG/PNG
- Name your photo file to match the menu item (for example, "ChickenAdobo.jpg" for your Chicken Adobo listing). This isn't required, but it helps you stay organized if you're uploading photos for multiple menu items.
Criteria | Example | |
Rejected | Accepted | |
1. The image must match the menu item name and its description. |
Menu Name: Spaghetti with Chicken |
Menu Name: Triple Cheese Burger with Fries and Coleslaw |
2. The image must be clear and sharp. |
Blurry image |
Image is clear, sharp and not pixelated. |
3. The image must be a real, unedited-style photo, not a graphic, illustration, drawing, or filtered image made to look hand-drawn or sketched. |
Filtered to look like a sketch |
Real, unfiltered photo |
4. The image must be a real photo of the actual dish you serve, not an AI-generated image, even if it looks realistic. |
Image that is AI-generated |
Real photo of of the actual menu item |
5. The image must not be overexposed or washed out—colors and details of the menu item must be clearly visible. |
Image is too bright |
Image exposure is balanced |
6. The image must show the full menu—don't crop it. |
Image is cropped |
|
7. The image must not contain any watermark (such as a stock photo site's logo or text) or other text overlay. |
Image contains a watermark |
Image does not contain any watermark or text overlay |
8. The photo must be your own image of your own menu item. Don't use another brand's logo, packaging, or copyrighted photos — including from other restaurants or food chains. |
Uncle John's Burgers Menu Item Name: Chicken Burger Set Use of copyrighted images from big brands |
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9. The image must only show menu items available for order. Don't include live animals, or other content unrelated to the menu item being sold. |
|
Image is of the actual menu item |
10. The image should only show the food itself—no hands, people, or other objects in the shot. |
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No human model or other graphics |
