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PPP: Best Practices

Create Original and Engaging Content

DO: Adhere to content brief and posting deadlines 

Take note of and apply the mandatories stated in the content brief

Submit your content draft to the seller for approval before posting

DO: Promote Seller’s shop and products accurately

Include free samples in the visual / video of post and make sure that it is clearly seen

Direct followers and viewers to purchase on Shopee by including links, where possible

Keep your post live for the agreed-upon timeframe to reach more audiences 

DON’T: Plagiarize Content

Stolen/plagiarized content is strictly prohibited

DON’T: Promote other platforms or other sellers within the same post 

Solely promote the brand and products of the Shopee seller you are currently engaged with


Build a Good Relationship and Foster Respectful Communication with Sellers

Be respectful when communicating

Avoid using profanity, hate speech, offensive, rude, and demeaning words towards sellers and the Shopee team.

When commenting to your fans, make sure to be polite and professional at all times

Always respond in a polite and timely manner

Avoid overflowing chat messages

Kindly avoid flooding or spamming chats to sellers or Shopee team

Reach out to Shopee in case of prohibited seller behaviours

Sellers should not reach out to you to promote products relating to tobacco, weapons, gambling, pornography, violence or dangerous materials (e.g. viruses) 

Should your safety or privacy be compromised, please contact Shopee immediately 


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