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Creator Levelling Program
The Creator Levelling Program is Shopee’s newest levelling system, wherein Shopee recognizes and incentivizes original and high-quality creators on Shopee Video and Livestream.
Mechanics
The Creator Levelling Program monitors performance and quality metrics of creators every month:
Criteria | Metric + Definition | Level Thresholds | ||
Level 0 | Level 1 | *Level 2 (Golden Tick) | ||
Performance | # of Active Days **Number of active posting/streaming days within a month | < 5 days | ≥ 5 days | ≥ 12 days |
Content Average Daily Orders Number of daily orders from Shopee Video and Livestream, generated within a month | < 10 | ≥ 10 | ||
*Influencer Score Measure of how impactful and engaging your Shopee content is – reflected in terms of meaningful engagements (i.e clicks/purchases) and activity | - | - | ≥ 30 | |
Content Quality | [For SVideo Creator] Originality Check - Non-Reposter | Fail | Pass | |
[For SVideo Creator ] # of Shopee Quali-Videos - Pass Shopee Video Quali-Standards | <60% of total # of videos tagged as Shopee Quali-Videos | ≥ 60% of total # of videos tagged as Shopee Quali-Videos | ||
[For Livestreamers] Livestream Check - No Stream Violations | Fail | Pass | ||
*To be launched Sept ‘2025
**Active day definition: Min. 10s video and/or 30 min. livestream
***Creators who are both present on Shopee Video and Livestream may be subject to assessment for both Shopee Video and Livestream content quality checks, based on order share
Creators who meet the thresholds for both of the performance and quality metrics will be assigned to a specific level based on their previous month’s performance. Affiliates will then be notified within the first 2 weeks of following month via email regarding their level and respective incentive/s.
Starting September 2025, Level 2 (Golden Tick) will be introduced and identified as the top, original Shopee Video and/or Livestream Creators. Creators will be eligible for benefits, depending on the level they are tagged under:
Creator Level Incentive | Level 0 | Level 1 | *Level 2 (Golden Tick) | |
Monetary | Shopee Commission on Comms Xtra | ❌ (**For Shopee Video) | ✔️ Upsized (**For Shopee Video) | ✔️ Upsized (**For Shopee Video) |
Voucher Support | ❌ | ❌ | ✔️ | |
In App Exposure | Livestream Orange Bag SKU Limit | ✔️ Limit 50 (TBA) | ✔️ Limit 100 (TBA) | ✔️ Limit 100 (TBA) |
Product Details Page Floating Icon | ✔️ |
✔️ Priority
| ✔️ Priority | |
Traffic Boosting | ❌ | ❌ | ✔️ Boosting+Ads | |
Golden Tick Badge | ❌ | ❌ | ✔️ | |
Brand Endorsement | Brand Matching | ❌ |
**✔️ (**For Shopee Video)
| **✔️ |
*To be launched in September ‘2025
**Granting and extension of incentives to creators are subject to further review and adjustment based on Shopee’s discretion
Best Practices To Level Up
In order to create compelling content that drives traffic and sparks interaction, here are some best practices you can observe to level up your status:
Stay Active
Be consistent in posting or engaging on the platform by going live/sharing videos regularly
Make Good Quality Content
Use good quality audio and visuals that highlight product’s value
Build Trust
Be authentic and engaging, to encourage viewers to connect with your content
Drive Action
Encourage actions like check-outs, clicks, or add to cart to drive orders and sales!
Be Original
Spark interest and stand out from others by creating your own unique and original content!