Hi, how can we help?
Creator Levelling Program
Shopee Affiliate: What is the Creator Levelling Program?
The Creator Levelling Program is Shopee’s newest levelling system, wherein Shopee recognizes and incentivizes original and high-quality creators on Shopee Video and Livestream.
Mechanics
The Creator Levelling Program monitors performance and quality metrics of creators every Tuesday:
Criteria | Metric + Definition | Level Thresholds | ||
Level 0 | Level 1 | *Level 2 (Golden Tick) | ||
Performance | # of Active Days **Number of active posting/streaming days within a month | < 5 days | ≥ 5 days | ≥ 12 days |
Content Total Orders Number of total daily orders from Shopee Video and Livestream, generated within a month | < 300 | ≥ 300 | ||
*Influencer Score Measure of how impactful and engaging your Shopee content is – reflected in terms of meaningful engagements (i.e clicks/purchases) and activity | - | - | ≥ 30 | |
Content Quality | [For SVideo Creator] Originality Check - Non-Reposter | Fail | Pass | |
[For SVideo Creator ] # of Shopee Quali-Videos - Pass Shopee Video Quali-Standards | Fail | Pass | ||
[For Livestreamers] Livestream Check - No Stream Violations | Fail | Pass | ||
**Active day definition: Min. 10s video and/or 30 min. livestream
***Creators who are both present on Shopee Video and Livestream may be subject to assessment for both Shopee Video and Livestream content quality checks, based on order share
Creators who meet the thresholds for both of the performance and content quality metrics will be assigned a level based on their performance over the past 4 weeks. Levels are evaluated every Tuesday, and creators may move up by a maximum of one level per evaluation. Creators can view their current level, benefits, and level-up requirements anytime in the Creator Center within the Shopee app.
Level 2 is the highest level within the Creator Leveling Program, wherein creators are awarded the Golden Tick Badge. This badge serves as a verification mark awarded to Shopee’s top original video and livestream content creators. 
Sample Golden Tick Badge
Creators will be eligible for benefits, depending on the level they are tagged under:
Creator Level Incentive | Level 0 | Level 1 | *Level 2 (Golden Tick) | |
Monetary | AMS Eligibility | ✔️ | ✔️ | ✔️ |
Shopee Commission on Comms Xtra | ✔️ Regular | ✔️Regular | ✔️ Upsized | |
Voucher Support | ❌ | ❌ | ✔️ (**Golden Tick vouchers up to 20%) | |
In App Exposure | Product Details Page Floating Icon | ✔️ |
✔️ Priority
| ✔️ Priority |
Traffic Boosting | ❌ | ❌ | ✔️ Boosting+Ads | |
Golden Tick Badge | ❌ | ❌ | ✔️ | |
Brand Endorsement | Brand Matching | ❌ |
❌
| **✔️ |
Orange Bag Size | 100 | 150 | 300 | |
**Granting and extension of incentives to creators are subject to further review and adjustment based on Shopee’s discretion
Best Practices To Level Up
In order to create compelling content that drives traffic and sparks interaction, here are some best practices you can observe to level up your status:
✔️ Clearly show and explain your products
✔️ Be visible, active, and engaging on camera
✔️ Encourage add to cart, check out, and profile follows
✔️ Use good lighting, clear audio, and a stable video setup
✔️ Keep a clean, professional background
✔️ Be authentic to build trust with your audience
✔️ Post videos and/or go live consistently
✔️ Create original, high-quality content