Hi, how can we help?

What is Meta Video Cross-Posting? 

Meta Video Cross-Posting allows eligible Shopee Creators (Meta affiliates) to publish their videos on the Shopee app and their linked Facebook Pages at the same time.

By connecting your Shopee account to your Facebook account, you can share your video content across both platforms in just a few taps. Product information is also included in the Facebook Reel, helping viewers navigate to the Shopee product detail page (PDP) to make a purchase.

Note: This feature is currently in its initial development phase. Additional enhancements and capabilities are planned for future phases. 

Benefits of Meta Video Cross-Posting

1. Enjoy a seamless posting experience

Publish your video to Shopee and Facebook in one click. Product information and links are also included on Facebook to help viewers discover products and shop on Shopee.

2. Expand your viewership

Reach audiences across Shopee and Meta without having to create and upload separate content for each platform.

3. Maximize the value of every video

Help drive incremental traffic and potential sales for affiliates and shops by reaching audiences on an additional platform.

How do I access the Meta Video Cross-Posting feature?

Eligible sellers and affiliates can access Meta Video Cross-Posting directly through the Shopee app. To get started, sync your Shopee account with your Facebook account and complete the setup process.

Part 1: Sync your Shopee and Facebook accounts

Step 1: Start account syncing

Follow the in-app prompts to connect your Shopee account to your Facebook account.

Step 2: Review and agree to sync your accounts

Review the account-sync request and follow the on-screen instructions to grant the required permissions.

Step 3: Select your Facebook Pages

Choose the Facebook Pages you want to use for cross-posting.

Step 4: Complete the setup

Once your accounts have been successfully synced, you can start cross-posting eligible new Shopee Videos to your selected Facebook Pages.

Part 2: Cross-post your video to Facebook

Once your accounts are synced, follow these steps whenever you publish a new video.

Step 1: Enable cross-posting

Before posting your video, turn on the Cross-post to Facebook toggle to activate the cross-posting feature.

Step 2: Select your Facebook Page

Choose the relevant Facebook Page where you want your video to be published.

Step 3: Publish your video

Tap Post to publish your video on Shopee and cross-post it to your selected Facebook Page.

Step 4: Check your posting status

After successful cross-posting, a notification will appear at the top-left area of the Shopee app to confirm that your video has been successfully posted to Facebook.

Once synced to Facebook, product banner & information will be available in FB reel to link back to Shopee app.

Note: If you’re not part of Meta Affiliate Hub, the product banner won’t appear. The Shopee product link will be shown in the video description instead. Know more about the Meta Affiliate Hub HERE.

Frequently Asked Questions (FAQs) 

1. What is Meta Video Crossposting?

Meta Video Cross-posting allows Shopee sellers and affiliates to post their Shopee Videos to both the Shopee app and their linked Facebook Page at the same time, without leaving the Shopee app.

2. Who can use Meta Video Cross-Posting?

During the current pilot phase, the feature is available to sellers and affiliates who have signed up for the Meta Affiliate Hub programme in the following markets:

• Philippines, Indonesia, Vietnam, and Thailand

Expansion to additional markets is planned for future phases.

3. Do I need to connect my Shopee and Facebook accounts first?

Yes. Users need to link their Shopee account to their Facebook account and select the Facebook Page they want to sync before they can cross-post.

4. What happens when I link my Facebook account?

You will be asked to log in to Facebook, select the relevant Facebook Page, and provide consent for data access. Once completed, your accounts will be successfully synced.

5. Do I need to enable cross-posting for every video? 

For synced accounts, the cross-posting selection follows the user's previous setting. For example, if cross-posting was enabled for the previous post, it will remain enabled by default for the next post. 

6. Do I need to re-link my Facebook account to continue cross-posting? 

Your Shopee and Facebook account permissions are valid for 60 days. Once they expire, simply click the re-approve when you next want to cross-post.

7. Can I cross-post existing Shopee Videos?

Not in this current phase. We are looking to explore an enhancement to allow this in the near future. The current solution supports new videos only. Existing videos are planned to be supported in a subsequent phase.

8. Will my product information be included when the video is posted to Facebook?

Yes. Product information will be available on the Facebook Reel, including a product banner that can direct users back to the Shopee product detail page (PDP).

9. How many products can I link to the Facebook video?

In this current phase, only the first product link can be pushed to Facebook. Support for up to 6 products is planned for a subsequent phases

10. Will I be able to see Facebook views, likes and other performance metrics in Shopee?

Not in this current phase. Meta top-of-funnel metrics such as views and likes will not be reported in the Shopee app initially. This is planned for a subsequent phases.

10. How will I know if my video was successfully cross-posted?

After successful cross-posting, users will receive a notification in Shopee app at the top of the posted Shopee video

11. Will I be able to cross-post my Facebook video into Shopee?

This capability is currently not available. Only Meta video cross-posting feature only allows videos to be cross-posted from Shopee to Meta.

12. Users are facing issues related to this feature. How to raise a bug/ticket to report the issue?

Please refer to the Meta Video Cross-Posting Troubleshooting Guide for common issues and recommended solutions. If the issue persists or you have further questions, please reach out to your local Shopee representative / relevant support team for assistance.